CREATIVE DIRECTOR
With nearly a decade as a Creative Director for a national lifestyle retailer, I specialize in crafting compelling brand narratives that resonate with audiences. My expertise in commercial photography and data-driven content strategy has led to campaigns that spark curiosity and foster genuine connections. I thrive on bringing stories to life through strategic content development, ensuring that each campaign not only captures the essence of the brand but also engages and inspires the target audience. My passion lies in creating authentic connections between brands and consumers, driving both engagement and loyalty. Explore below!
Every brand has a story-let’s tell it right.
MARKETING CAMPAIGNS
Leading a dynamic team of in-house creatives and freelancers, I develop impactful seasonal campaigns that bring products to life. By immersing myself in the customer's journey and understanding their connection with the brand, I utilize data and strategy to engage them effectively. My approach focuses on retaining loyal customers through targeted email marketing and acquiring new shoppers to embrace the brand. This comprehensive strategy drives revenue growth and builds the omni-channel connection that both you and your customers deserve.
From Ideas to Execution.
IN-STORE EXPERIENCES
As a Creative Director, I understand that the in-store experience is where a brand truly comes to life. It’s more than just a store—it’s an opportunity to guide the customer through their entire journey, seamlessly integrating every touchpoint from online to in-person. I focus on creating a holistic, omni-channel experience that connects the digital and physical spaces, ensuring the brand’s story is consistently told across all platforms. From carefully crafted signage, window displays + innovative packaging, every element is designed to enhance the customer’s journey, creating a cohesive, engaging, and memorable experience that drives both emotional connection and sales.
let’s create something meaningful
